Tony FarnsworthProduct leader & builder
HARDWARE · SOFTWARE · HANDS-ON
← Personal projects
A custom Adapt and Create control button installed beside a Tesla steering wheel

What I built

Adapt and Create is the commercial extension of my hardware and prototyping work. It turns gaps in existing products into practical physical accessories—moving from an idea and CAD model to a repeatable part that can be photographed, sold, packed, and shipped.

The Tesla controls and paddle-shifter accessories were designed around real interaction points in the vehicle, with an emphasis on fit, usability, and a finished appearance rather than a one-off prototype.

How it came together

  • Built advanced CAD models around tight vehicle geometry and physical interfaces.
  • Used rapid 3D-printing cycles to refine fit, materials, finish, and installation.
  • Developed ecommerce listings and organic product marketing.
  • Managed ordering, production, fulfillment, and customer logistics.

What I learned

A successful physical product requires more than a strong design. This project connected engineering decisions to manufacturing repeatability, customer communication, merchandising, and the operational details required to deliver a consistent product.